American Eagle, Sydney Sweeney Ad Sparks Political Uproar

Sydney Sweeney’s American Eagle ad faces backlash over wordplay, sparking political heat and debates over beauty, branding, and belief systems.

Sophie Caldwell
3 Min Read

Controversy Ignites Over Ad Campaign

American Eagle, the clothing company featuring Sydney Sweeney in its latest ad campaign, has come under fire from conservative commentators and Vice President JD Vance. The uproar stems from a perceived reaction to a clever play on words in the promotion, sparking accusations of promoting controversial ideologies.

Company Responds to Criticism

In response to the backlash, the company has attempted to clarify its message. American Eagle issued a statement saying, “’Sydney Sweeney Has Great Jeans’ is and always was about the jeans. Her jeans. Her story. We’ll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone.”

The controversy escalated when some voices online accused the ad of promoting fascist ideology, with conservative outlets like Fox News amplifying the critique. The campaign features Sweeney discussing genetics, stating, “Genes are passed down from parents to offspring, often determining traits like hair color, personality, and even eye color. My jeans are blue.” This wordplay, however, seems to have struck a nerve amid a busy news cycle.

Sweeney’s Silent Stance

Despite the uproar, Sweeney has remained quiet regarding the campaign and its surrounding controversy. Known for her roles in popular series and films, the 27-year-old actress is well aware of how her public image is shaped. In a previous Vanity Fair interview, Sweeney openly criticized what she described as “fake” empowerment messages in Hollywood. Her active engagement in conversations about her image and the pressures of fame suggests she is cognizant of her portrayal.

Political Reactions

On a recent episode of the Ruthless podcast, JD Vance criticized the Democratic response to the ad’s fallout. He remarked, “Like, I actually thought that one of the lessons they might take is we’re going to be less crazy. The lesson they have apparently taken is we’re going to attack people as Nazis for thinking Sydney Sweeney is beautiful. Great strategy, guys.” Vance emphasized that such reactions could deter young American men from supporting Democrats.

Notably, no significant Democratic figures have publicly commented on Sweeney’s ad. This absence of response indicates a possible disconnect, even as discussions about political strategy and public perception continue to evolve.

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