The White House has entered the debate surrounding a controversial advertisement for American Eagle jeans featuring actress Sydney Sweeney. Steven Cheung, the White House communications manager, criticized liberal responses to the campaign which includes the tagline, “Sydney Sweeney has great jeans.” The phrase cleverly references “great genes,” but some liberal critics condemned the ad, claiming it glorifies Sweeney’s white heritage and slim figure.
“Cancel culture run amok,” Cheung expressed on X, adding that this “warped, moronic and dense liberal thinking” contributed to the results of the 2024 elections, as Americans seek to distance themselves from such viewpoints.
In the advertisement, Sweeney states, “Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color. My jeans are blue.”
Conservative commentator Megyn Kelly also criticized the backlash, labeling it as the reaction of “lunatics on the Left.” She deemed their interpretation of the ad as “absurd.”
“She’s being called a white supremacist by people who don’t like her latest ad, which is for American Eagle,” Kelly said. “She’s advertising jeans, and yet the lunatics on the Left think she’s advertising white supremacy. This is obviously a reference to her body and not to her skin color, but the lunatic left is going to do what the lunatic left is going to do.”
Kelly further stated, “They’re upset because it’s about who gets to be the face of America’s Best Genes. They think it’s no accident that they’ve chosen a white, thin woman because you’re, I guess, not allowed to celebrate those things in any way, shape, or form. But they’re completely ignoring the reference to her body, which is the thing she’s famous for. It’s just absurd.”
